Our Story

Capital Intelligence
for Australian Agriculture

Founded on a simple observation: livestock producers manage millions of dollars in biological assets, yet lack the financial tools that equity investors take for granted. Stockman's Wallet changes that.

The Logomark

The Tally

The tally mark is one of humanity's oldest technologies. From notched bones dating back 43,000 years to the five-bar gate scratched into a stockyard rail, it represents the most fundamental act of record-keeping: one mark, one thing counted, one responsibility acknowledged.

In Australian pastoral life, the tally is everywhere. Scratched into fenceposts during musters. Carved into drafting-gate rails as cattle run through the race. Pencilled into the yardbook that every stockman carries or even Milwaukee penned onto a pair of Wrangler jeans. “What's the tally?” is the most fundamental question in stockwork, and the one that tells you whether the job is done.

Old station yards carry decades of these marks layered into the timber. Each set of five lines, four uprights crossed by a diagonal mirroring the shape of a stockyard gate itself, is a record of animals seen, counted, and accounted for. The five-bar tally is not just a number. It's an act of stewardship.

We chose it as our logomark because Stockman's Wallet is doing the same thing stockmen have always done: keeping count of what's in your care. The tool has changed, from a fencepost to a phone, but the purpose hasn't. Every valuation, every insight, every report starts with the same ancient question. What's the tally?

The Problem

Billions in Livestock,
Zero Financial Visibility

Australia's livestock industry is valued at over $80 billion, yet most producers rely on mental arithmetic, handwritten tallies, and gut instinct to track what their animals are worth. Equity investors have portfolio trackers and real-time pricing feeds. Livestock producers get a notebook and a calculator.

Before

Manual tallies and handwritten records
Delayed or second-hand market data
Gut-feel sale timing
Spreadsheets the bank can't read

With Stockman's Wallet

Live portfolio valuations updated daily
Real-time market pricing
AI-powered sell signals and timing analysis
Bank-ready professional reports
Guiding Principles

What Guides Us

Built for the Bush

Everything is designed around how Australian producers actually work. Stockman's Wallet is not a generic city made app applied to agriculture. It is purpose built from the paddock up.

Numbers That Hold Up

Valuations must be reliable, transparent, and grounded in reality. Live market data, breed premiums, and biological change all matter. The numbers should stand up when they are needed most.

Your Hard Work, Realised

Livestock value should be visible, understood, and usable in the real world. Better visibility supports better decisions, stronger reporting, and clearer recognition of the value created in the paddock.

The Team

Three Founders, One Mission

We're a Queensland-based team with deep roots in agriculture, technology, and business strategy.

Luke St. George

Luke St. George

Chief Executive Officer

Leading the vision for capital intelligence in Australian agriculture.

luke@stockmanswallet.com.au
Mil Jayaratne

Mil Jayaratne

Chief Operating Officer

Driving operations and strategy to bring Stockman's Wallet to market.

mil@stockmanswallet.com.au
Leon Ernst

Leon Ernst

Chief Technology Officer

Building the technology that powers intelligent livestock valuation.

leon@stockmanswallet.com.au
Made in Queensland

Australian Data.Australian Markets.Australian Producers.

Stockman's Wallet is built and operated in Queensland, Australia. We source our market data from Australian saleyards, calculate freight on Australian roads, and design every feature for the conditions and categories that matter to Australian producers. From the pastures of Tasmania to the stations of the Top End, Stockman's Wallet understands your country.

50+

Market Categories

Queensland

Headquarters

June '26

App Launch

Join Us

Be Part of the Future of
Australian Livestock.

Join the waitlist for early access. Founding members receive exclusive pricing and priority onboarding when the app launches in June 2026.

Questions? Reach out at hello@stockmanswallet.com.au